_diffjustdiff, a statement
At diffjustdiff we always ask ourselves how can we contribute to the real sustainability: Is short-term thinking the way to reach that sustainability? How can we pave the way for sustainability towards a real common good? Are our buildings and cities offering good enough living conditions? Can ‘a different urban planning & architecture’ guarantee a long-term human (and humane) ecological living?
diffjustdiff has criticism and self-criticism as base tools in the process of troubleshooting. Criticism toward current shot-term systems in use gives diffjustdiff an external and independent point of view which allows its ideas and projects a wide span from their bases to the utmost prosperous and sustainable horizons. Self-criticism helps us not to end-up absorbed by day-by-day praxis, habits and uses typical in those short-term systems with no interest in the long term.
diffjustdiff offers an alternative view counting on solutions that are ambitious, but not because of that impossible._Mission
diffjustdiff mission is conceiving, designing and developing architectural ideas of the city for the next future in line with the principles of sustainable architecture and urban planning through independent experimental thinking.
We don’t go after our profit; we act in the general interest.
We feel and firmly believe that offering a better alternative is our appointed duty.
diffjustdiff mission concretises through Creativity, Art, Culture and research. Experimentation is the pivoting point of diffjustdiff methodology, strenuous activity of research is a tenet, reiteration of the process is a way to achieve the best possible result.
diffjustdiff acts in line with principles of Efficiency, Safety, Sustainability, Integration, Identity, Life Quality Standards. Creative thinking supports the development of the ideas and our working ethics.
diffjustdiff counts on a flexible structure of independent thinkers, coordinated by CEO & founder Ale Girá, who share passion for architecture and who collaborate and cooperate for the accomplishment of a common mission.
diffjustdiff explores and interrogates the generation of a new architecture and urban planning for the 21st century. In order to achieve this, diffjustdiff develop their ideas through to two working approaches: theoretical and graphical / structural.
Our mission and vision thinking result in two methodologies, i.e., ‘dis-order’ and ‘digital sketching’.
‘dis-order [a fractal self]’ researches contemporary human mind architecture, using subjectivity as a way of finding new possibilities in individual and collective identities. Meanwhile, ‘new-order [a global self]’ presents a vision of the contemporary world from an objective (yet personal) point of view.
‘digital Sketching’ is geometric expression and a synthesis of contemporary human nature: architecture and urban ideas, designs and solutions to contemporary problems, validated by a structural behaviour study that confirms their feasibility and stability.
These two approaches to design become part of the actual world as a crystallization of the current historical moment where disorder and order produce on-going, fast and varying individual and collective (r)evolutions.
diffjustdiff focuses on the future rather than on the past, on freedom rather than on indoctrination. In our belief polarities such as theory and practice, dream and reality, innovations and applied technology and art and science, ought to come together to enable personal growth regardless of trends, fashions, established ideologies or moral structures.
diffjustdiff basic (disruptive) idea is that buildings are obstacles that condition, limit and hinder us: both mobility in general and the quality of public spaces are directly affected by them in a very negative and permanent way. The solution I propose is to free the ground level by ‘elevation’. This simple idea also provides another series of additional advantages of great importance with respect to security, stability and quality of life conditions in general:
At present time (and since 2009) diffjustdiff mainly researches on the concept of macro-city.
diffjustdiff explores the actual possibilities in engineering, urban planning and architecture starting from simple issues such as building another type of city, drastically reducing pollution while improving living standards, guarantying structural stability despite considerable heights in high-raise building, fostering transportation and mobility at different heights, offering multiple escape alternatives in emergency cases, freeing the ground level for its use as public space, having good lightning, ventilation and sight qualities for everyone, generating community feeling. In brief:
- improving structural stability
- free ground-level
- green mobility (easy, economic, ecological)
- more and better urban public-spaces
- better and wider architectural living-conditions
- social/community feeling/belonging
- improving life quality standards
diffjustdiff offers singular solutions for building al singular (e.g., housing, public spaces, offices, commerce premises, sport venues, stations, restaurant, furniture etc.); our designs are scalable and elastic, adaptable to different needs and actual resources. Creativity and innovation are our standard; quality is our ultimate purpose.
in diffjustdiff ‘s beliefs Nature is our first design teacher. In this way we create a nature-like environment, in order to make the user feel fully integrated with its natural origins and surroundings.
‘Building nature’ is the challenge for creation of new ways of living according to natural values in a harmonious relationship with our environment.
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PhD Architect from the University of Seville, vocational architect since a very early age; he always believed in the importance of architecture as a generator of a big part of the reality we live in.
He attained his Degree in Architecture in Seville (Spain), and completed his studies in other countries and cities; before undertaking his studies in Architecture he attended in 1991-92 the Pre-University course in New Jersey (US). Later on, in 1996-97, he was awarded a scholarship within the ‘Erasmus’ exchange program which led him to the University of Venice (Italy), where he attended lessons given by Aldo Rossi.
Once he had completed his studies at the University of Seville, the Camuñas Foundation (Centre for Higher Education in Architecture) of Madrid (Spain) awarded him a scholarship in 2004-05 for a Master Degree in Virtual Architecture. The knowledge acquired there gave him the opportunity to achieve in 2008 a European Exchange ‘Leonardo’ scholarship, awarded by the Architectural Association of Architects of Seville, that took him to Hannover and Hamburg (Germany) where he worked with Professor Andreas Uffelmann.
In 2009-10 he attended the Master’s Degree of ‘Innovation in Architecture: Technology and Design’ at University of Seville (Spain) finishing those studies with honors. His unceasing research in architecture reached its highest point with his PhD lecture in 2012 at the Department of Structural Design of the Higher School of Architecture of the University of Seville (Spain) – where he achieved the qualification of Cum Laude -, being this a compendium of his works up to that date; the PhD brought him to teach Architecture and Urban Planning at the Southwest University of Science and Technology of Miangyang (China) in 2013, where he widened his thesis with new projects and writings.
In 2020, Oscar Riera Ojeda published his first book entitled ‘Hyperirrealism’, a compendium of 15 years of his previous production. Later on, he published a condensed new edition of ‘Hyperirrealism’ with its most notable content entitled ‘(@- + i-) realism-s’.
ale girá has continued to impulse his research and development, until a new books series entitled ‘realism-s’, supported by Artificial Intelligence and based on his previous work.