ale girá | diffjustdiff | hyperirrealism & ab-realism |
… different ‑ justdifferent [ experimental ‑ thinking ]
[ urban planning & architecture for the future ( and for the present )]
[ digital‑sketching ]
[ big-thinking ]
[ abstract ]
… landscapes of chance
Before it becomes a reality, it is a project; Before, a thought; Before, an idea; Before, a possibility; Before, a hunch; Before, a chance; Before, it is a reality.360 panos …
[ a‑fractal‑self ]
[ a‑global‑self ]
… to the unknown
dis‑order & new‑order, is an objective, an hypothesis, a methodology, an analysis and a conclusion simultaneously. Exploration of subjectivity, generates this type of self‑referential and individual, unlimited and ab‑real process, where sense and nonsense are merged together, by creating sense of nonsense, and nonsense of sense.random-all …
… the impossible is also possible
… to all Architecture and Urban Planning students and teachers
… to my ‘self’
… to everyone
… to us
… the contemporary world [a vision from dis-order]
_diffjustdiff, a statement
At diffjustdiff we always ask ourselves how can we contribute to the real sustainability: Is short-term thinking the way to reach that sustainability? How can we pave the way for sustainability towards a real common good? Are our buildings and cities offering good enough living conditions? Can ‘a different urban planning & architecture’ guarantee a long-term human (and humane) ecological living?
diffjustdiff has criticism and self-criticism as base tools in the process of troubleshooting. Criticism toward current shot-term systems in use gives diffjustdiff an external and independent point of view which allows its ideas and projects a wide span from their bases to the utmost prosperous and sustainable horizons. Self-criticism helps us not to end-up absorbed by day-by-day praxis, habits and uses typical in those short-term systems with no interest in the long term.
diffjustdiff offers an alternative view counting on solutions that are ambitious, but not because of that impossible.
diffjustdiff mission is conceiving, designing and developing architectural ideas of the city for the next future in line with the principles of sustainable architecture and urban planning through independent experimental thinking.
We don’t go after our profit; we act in the general interest.
We feel and firmly believe that offering a better alternative is our appointed duty.
diffjustdiff mission concretises through Creativity, Art, Culture and research. Experimentation is the pivoting point of diffjustdiff methodology, strenuous activity of research is a tenet, reiteration of the process is a way to achieve the best possible result.
diffjustdiff acts in line with principles of Efficiency, safety, sustainability, integration, identity, life quality standards. Creative thinking supports the development of the ideas and our working ethics.
_Structure and organisation
diffjustdiff counts on a flexible structure of independent thinkers, coordinated by CEO & founder Ale Girá, who share passion for architecture and who collaborate and cooperate for the accomplishment of a common mission.
_Field of interest and spanning
diffjustdiff explores and interrogates the generation of a new architecture and urban planning for the 21st century. In order to achieve this, diffjustdiff develop their ideas through to two working approaches: theoretical and geographical/structural.
Our mission and vision thinking result in two methodologies, i.e., ‘dis-order’ and ‘digital sketching’.
‘dis-order [a fractal self]’ researches contemporary human mind architecture, using subjectivity as a way of finding new possibilities in individual and collective identities. Meanwhile, ‘new-order [a global self]’ presents a vision of the contemporary world from an objective (yet personal) point of view.
‘digital Sketching’ is geometric expression and a synthesis of contemporary human nature: architecture and urban ideas, designs and solutions to contemporary problems, validated by a structural behaviour study that confirms their feasibility and stability.
These two approaches to design become part of the actual world as a crystallization of the current historical moment where disorder and order produce on-going, fast and varying individual and collective (r)evolutions.
diffjustdiff focuses on the future rather than on the past, on freedom rather than on indoctrination. In our belief polarities such as theory and practice, dream and reality, innovations and applied technology and art and science, ought to come together to enable personal growth regardless of trends, fashions, established ideologies or moral structures.
_Current field of research
At present time (and since 2009) diffjustdiff mainly researches on the concept of macro-city.
diffjustdiff explores the actual possibilities in architecture and urban planning starting from simple issues such as building another type of city, drastically reducing pollution while improving living standards, guarantying structural stability despite considerable heights in high-raise building, fostering transportation and mobility at different heights, offering multiple escape alternatives in emergency cases, freeing the ground level for its use as public space, having good lightning, ventilation and sight qualities for everyone, generating community feeling. In brief:
- improving structural stability
- free ground-level
- green mobility (easy, economic, ecological)
- more and better urban public-spaces
- better and wider architectural living-conditions
- social/community feeling/belonging
- improving life quality standards
diffjustdiff offers singular solutions for building al singular (e.g., housing, public spaces, offices, commerce premises, sport venues, stations, restaurant, furniture etc.); our designs are scalable and elastic, adaptable to different needs and actual resources. Creativity and innovation are our standard; quality is our ultimate purpose.
_Inspired by Nature
in diffjustdiff ‘s beliefs Nature is our first design teacher. In this way we create a nature-like environment, in order to make the user feel fully integrated with its natural origins and surroundings.
‘Building nature’ is the challenge for creation of new ways of living according to natural values in a harmonious relationship with our environment.